(一)3月
the March 2024 core update – was the largest core update, according to Google. It started March 5 and completed 45 days later on April 19.
The March core update ranking improvements, which tackled spam and low quality content on Search, are now finished rolling out. As a reminder, on March 5th we launched a number of meaningful enhancements to our core systems, as well as several updates to our spam policies, to reduce content created for search engines on Search.
“低质量”的内容,以及“专门为搜索引擎而创造的内容”。这两个是未来做SEO内容不能触碰的底线。
在更新之初,谷歌说的是要减少40%的低质量内容,但是当更新结束后,这个指标实际达到了45%!如果各位的网站内容在近期突然丢失了大量的排名或者排名严重下滑,也许就是在这45%里。
谷歌表示,此次更新改进了其对哪些网页是“无用、用户体验差或感觉像是为搜索引擎而非为人类创建”的理解。
通俗的说,为了SEO而SEO,直接使用AI生成的内容(后期没有任何人工的润色和修改等),为了达到内容数量而单纯堆砌字数、以量取胜来以获取排名等做法,都属于上述范围。
https://searchengineland.com/google-released-massive-search-quality-improvements-with-march-2024-core-update-and-multiple-spam-updates-438144
看看下面这个网站:tourinplanet.com/,最高流量就在3月4日左右。
原来的数据还不错的:
(二)8月
这次更新没有名称,只是叫做“core updates”。It started on August 15, 2024 and completed 19 days later on September 3, 2024.
https://developers.google.com/search/blog/2024/08/august-2024-core-update
这个网站也被影响了,两次流量下降,一次在3月,一次在8月。
参考:https://searchengineland.com/google-august-2024-core-update-rollout-is-now-complete-446225